The Tiger Situation

After the winter of media hibernation, Tiger Woods apologized for his rampant infidelity last week. Hacks, of the writing and of the golf variety, now get their turn to play judge, palm reader, and preacher. No one, it seems, is afraid to speak out when it comes to Tiger and his indiscretions. Already, there have been and will continue to be some pretty interesting takes on sports’ most famous apology.

Here’s one great viewpoint formed well ahead of Tiger’s press conference. This opinion began taking shape in feeble minds when Tiger’s harem seemed more like Charlie’s Angels than the Dirty Dozens. “Why is Tiger even apologizing? He is just doing what every man wishes he could do. He’s just talking because he wants to get more cheese from those sponsors.” This is great guy to have on your side, unless you’re building a rocket ship or trying to find a cure for cancer.

Some members of the media also began forming their opinions well before Tiger finally spoke. They complained, “If he doesn’t take any questions how can it be real apology?” This is like one of my jilted daughters saying about the other, “I don’t want her apology because she won’t mean it.” There may be some truth to these statements, but that’s not how anyone tries to raise their kids. The media guy who says this is also the one who complains that athletes make too much money. He also likes to take his son to autograph shows wearing an authentic replica player’s jersey.

Somewhere in the middle of this, someone interviews a celebrity for his/her opinion of the “Tiger Woods Situation.” This is of course not be confused with Jersey Shore’s The Situation. (Unfortunately, Because we create and come to adore our celebrities way too easily, The Situation is now officially qualified to comment on the Tiger Woods Situation). Celebrity plus microphone has never been a reliable recipe for brilliance, reason and/or morals. Again, See Jersey Shore. When the celebrity opinion rears appears on screen, it’s time to change the channel quickly. Very rarely is this actually insightful. Usually it’s like watching model trains run into each other. While the scene may entertain us briefly, you’re not really learning anything new and could have gone through the rest of your day without seeing it.

Other media members took this stance. “He bared his soul. He was vulnerable. I felt sorry for him.” It is amazing how “this guy” morphs himself into some licensed psychoanalyst and ordained pastor instantly just because he has an audience. This is the guy that also becomes a political hack every three and half years and tells us what is wrong with our country and which way we need to vote.

Of course, none of these positions matter. They are ridiculously predictable and tiresome to read, hear or see. I found myself thinking about much more important things over the weekend. Can we ever make it to church on time? Who should hit clean-up on our four, five and six year old youth baseball team? Why are their no bases on a baseball practice field? Can the U. S. hockey team really win a gold medal in Vancouver? What channel is MSNBC? Why did it take me 25 years to appreciate hot and sour soup?

Fact is, Tiger made his apology. Now comes the heavy lifting. He is just now lacing up his Nikes, his marathon course to decency t is about to start. And although it may not be fun for a hack like me to admit, this cliche is the best analysis: actions do speak louder than words. Good luck, Tiger.

Open Position

If you happen to be running a Fortune 500 company, do yourself a favor. Don’t hire PGA golf pro Ernie Els as your Vice-President of Marketing and Brand Awareness. Send his resume to your competition.

On Thursday, Els blasted the easiest target and punch-line of the 2000s, Tiger Woods. From the site of the current Accenture Match Play Championship outside of Tuscon, Els told Golfweek, "It's selfish. You can write that. I feel sorry for the sponsor. Mondays are a good day to make statements, not Friday. This takes a lot away from the golf tournament.” Incidentally, Tiger Woods was a pitchman for Accenture before he got caught in all of his “night-putting.” Accenture was among the first sponsors to drop him.

It probably wasn’t orchestrated as such, but Woods is doing his former sponsor a favor. The PGA tour version 2010 hasn’t really started in the minds of the common fan. Last week was the annual “Bill Murray I’m Still Relevant and Ray Romano I wish I Were Relevant Pro-Am at Pebble Beach.” Playing three courses over four day with amateurs by the ocean is like a typical weekend at Myrtle Beach. Fans don’t begin to follow the tour until the Master’s is around the corner. (Pun intended). By holding his press conference at 11:00 Eastern, Tiger is providing an amazing lead-in for GolfChannel’s tournament coverage. Suddenly, people are discussing the Accenture Match Play. Hello Ernie, they are pumping the name like never before. Hell, if you asked a conversational fan before yesterday, they would associate Buick as a Woods sponsor before they would Accenture. (Buick dropped Tiger in the spring of ’09).

Like it or not, Tiger is actually working some good spin. It’s simple, the media is upset because Tiger has once again proved to be the Untouchable. He has become the Holy Grail of sports and pop culture. Choosing a Friday to make his first visual mea culpa was genius. Many in the media, even the bottom feeding bloggers, still earn the majority of their living before the weekend. The media consumer spends much less time ducking their boss and doing “internet research” on Saturdays and Sundays than the rest of the week.

The setting for Tiger’s statement is also brilliant. He will speak from TPC Sawgrass, the home links of the PGA. This association gives Tiger a powerful if unofficial support group. PGA Commissioner Tim Finchem can not let his cash cow be grilled by the media.

Although this production will be scripted like a James Cameron vehicle, it really doesn’t matter much. Other athletes have prepped us for this moment. The general public doesn’t require full disclosure. If you were furious and vocally upset in November and December, you will be after the press conference. A blind follower of the Tiger pack will remain so. Everyone wants Tiger to field questions, no doubt about it but that doesn’t mean he is foolish enough to do it. Tiger just wants to get up and down (couldn’t resist) this morning, he is not trying to hit the improbable hole in one (sorry). Today the real audience is the mainstream. It is for those of us that have a short term memory, are easily influenced and love to watch the best of the best. Today, Tiger will start to take America back. His performance on the course and will determine the success of his comeback.

Sorry, Ernie. Sorry, golf world. Like it or not, many have learned before you. It’s just easier to take Tiger lying down.

N. O. Love

The New Orleans Saints Super Bowl XLIV win is undoubtedly a feel great story. New Orleans is a city with chins up and glasses raised, proudly recovering and revitalizing in the wake of the devastation of Hurricane Katrina. It’s a proud city colored with bright characters and often caricatures. Congratulations to the most hospitable borough in the South.

That doesn’t mean everyone is smiling. A certain group of NFL fans aren’t just dealing with the usual post-Super Bowl chemical induced hangover. For fans of the Atlanta Falcons, the Saints most familiar NFL adversary, the hangover is figurative as well. Consider the depressed, joyless existence of Atlanta Falcon fans post Super Bowl XLIV.

While the New Orleans Saints fan happily celebrate one more parade on the Mardi Gras schedule, the Atlanta fan is the jealous, jilted stepsister. Before Sunday, the two cities and franchises shared so much in common; most notably they shared unmatched ineptitude in the NFL as if it was in their professional football DNA. The Saints fans wore grocery bags on their heads in shame. The Falcons bagged head coach Marion Campbell after winning only two of eleven games in the seventies. Then they brought him back for three more years of futility in the eighties.

Both cities are expansion franchises from the late sixties. They entered the NFL one year apart. Both teams were whipping boys of the geographically challenged NFC West for years. If you see a Joe Montana or Steve Young to Jerry Rice highlight, you will see a Saint or a helpless Falcon defensive back. Since the league’s realignment, these two rivals play in the NFC South. Masses of fans road trip by planes, trains and automobiles in an annual drunken crusade in vain attempts to validate each other’s insignificance.

And unlike some “can ESPN make it happen rivalry,” these teams are actually rivals. From the mid- sixties to real-time, the teams have traded wins while they sharing frivolous seasons. All-time the Falcons have a record of 282 wins, 399 losses and 6 ties. The Saints are 280-384-5. No two opponents could be so equal in their inefficiency. (The Falcons lead the all-time series with 44 wins to the Saints 37).

The parallels continue away from the field. New Orleans has Bourbon St, and Atlanta has Peachtree St.

These two cities are the most visited in the south. (With no apology to Miami, even if Miami wants to be part of the south: it is not, can not and will not ever be in the south).

New Orleans has Popeye’s chicken. Atlanta has "The Big Chicken."

New Orleans weather is the precursor of Atlanta weather. If you want to know what the weather will be like in Atlanta tomorrow, check out what it’s like in New Orleans today. Oddly, both teams play in domed stadiums despite having mild southern climates.

Both franchises fan base is linked to an SEC school with rich football heritage. Baton Rouge and Athens are both about an hour away from New Orleans and Atlanta respectively. If you cheer for LSU or Georgia on Saturday, you cheer (usually a little less passionate and a lot more hung-over) for Saints or Falcons on Sunday.

Atlanta’s most famous mayor (also former UN Ambassador) Andrew Young, and most-famous writer-actor-director, Tyler Perry, are natives of The Big Easy.

The “alternative life-stylers” never have trouble meeting new people in either city.

Both teams’ most famous coaches, Mike Ditka of the Saints and Dan Reeves of the Falcons, did their best work in other NFL cities only to be cast away and sent to the south.

The teams have even shared some of their most beloved players. Kicker Morten Anderson has scored the most points in Saints and Falcons history. Quarterback Bobby Hebert was the hometown boy made good in Louisiana until he came to be loved in Atlanta for ending the Chris Miller era. He may be more recognized as a Saint, but Hebert made his only Pro Bowl as a Falcon. Hebert has done sports talk radio in both cities and his son was a prep star in metro Atlanta before accepting a scholarship to …LSU.

New Orleans gave the world Lil’ Wayne, and Atlanta gave the world Ludacris.

In many ways the cities and their fans were more alike than different. Separation wasn’t necessary because the comparisons were so similar. Then, Sunday happened. Now, it’s game-on for a “super” Mardi Gras in New Orleans, but it’s still game-over in Atlanta. New Orleans will keep celebrating with Abita beer, Atlanta will mourn with Sweetwater.

A Wedge Between Them

This week the golf world finally took its eyes off Tiger Woods. Specifically, the PGA players, executives and media took their Ping Eye 2 wedges off Tiger.

In the off season certain wedges with specific grooves said to generate excessive spin, and therefore superior control, were banned by the PGA in events. This exercise is proving to be an obvious but less than foresightful attempt to slow down the technological advances on equipment. The vision is to reward a player’s skill, not celebrate space-aged product innovation. Unsuccessful attempts to “Tiger-proof” golf courses from booming drives over the last decade have made this step necessary in the eyes of golf’s governing body. Some might say it’s like choosing plastic surgery because the diet didn’t work, or visca versa. Unfortunately, one wedge was grandfathered via an oversight, the Ping Eye 2 wedge. Ironically, the club was designed and crafted before April 1, 1990. April Fool’s Day, can you hear Alanis Morrisette in the background?

This new rule caused only a ripple of comments from critics while the PGA was starting the season in the middle of the Pacific in January. Thanks to the appearance of a Ping Eye 2 in the bag of the world’s second best golfer: Phil Mickelson at Torrey Pines last week in San Diego, the rule has suddenly become cause celeb. Lefty, who Alanis Morrisette may or may not know is actually right-handed off the course, became the perfect target for a freshman member of the tour’s Player Advisory Council, Scott McCarron. McCarron a tour player since 1995, is proving a less lovable but equally laughable imitation of Mayberry’s Deputy Barney Fife. He told the San Francisco Chronicle last Friday (before missing the cut at Torrey Pines), "It's cheating, and I'm appalled Phil has put it in play."

Hold on to your putter, big boy. It’s not cheating. Golfers, and not just Mickelson, are using a club that is legal. To quote Zach Galifianakis’ character in The Hangover, “It’s not illegal. It's frowned upon, like masturbating on an airplane.” Sidebar- The Hangover 2 is in the works. This week McCarron apparently realized that Mickelson is the current Alpha male on tour and not merely a newly appointed hall monitor. (A hall monitor that has not played in more than two majors in a year since 2003). McCarron swiftly apologized. Satisfied that he made his point regarding the tour’s less than due diligence regarding the process of outlawing equipment, Mickelson pulled the Ping wedge out of his bag this week.

Speaking of putters, McCarron has employing a belly putter since 1992. The belly putter is not only the second most controversial club on tour, it is the club Ted Knight would be using if he were to be alive and filmmakers were making Caddyshack 4.

So what did we learn this week? First, that the PGA underestimated the creativity and gamesmanship of their professional athletes. The Ping Eye 2 is not illegal. Of course some guys want to take any advantage to be competitive and win. Secondly, the tour remains a collection of independent contractors free to do as they please as long as they perform. They will do mostly as they please. Remember just last year, pleas from sponsors did nothing significant to increase the star player’s participation in lesser known events. Third, there are more skirmishes down the fairway as golf’s governing bodies across the globe try to manage inevitable equipment advances. Ping, and their competitors like Nike and Callaway, pay big money to players and for research and development in order to get their products into the hands of weekend hackers everywhere. Lastly we learned, whether anyone likes it or not, Phil Mickelson is the new, albeit interim, sheriff in town.